Organisations I've worked with. Publications I've written for.
I'm Grant Doyle, a content designer, editor, and workshop facilitator. I help organisations produce clear, well-structured content that works for two audiences at once: the people who read it, and the AI systems that now summarise, quote, and recommend it.
Let's talkOrganisations I've worked with. Publications I've written for.
AI made content cheap to produce and hard to trust. Teams publish more than ever, faster than ever, and a lot of it sounds fine and says little.
Rank on Google. Win the click. That still matters.
Also be understood and reused by ChatGPT, Perplexity, and AI overviews.
Being sighted isn't the same as being cited.
If your content isn't structured so a machine can parse it as easily as a person can read it, you don't get misquoted, you get skipped. AI doesn't wait for your side of the story, it moves on to whoever's easier to use. Content written for the people reading it, and structured for the systems retrieving it, is what keeps you in the conversation at all. That's what I do.
One outcome, two ways to reach it.
Often that starts with an audit: I go through your content and information architecture, find what's thin or buried, and rebuild it so readers and AI engines can both follow it. Other times you already know what you need, you hand over the brief and I write it. Either way, the standard's the same: content structured so a person can use it, which is also what makes it easy to find.
Half or full-day workshops that build the same skills inside your team: SEO writing for the AI era, business writing with AI, plain English principles, editing essentials. All built around your real content and your team's actual work, not an off-the-shelf deck.
Many clients start with an audit, then bring me back to train the team, so they keep producing that same structured content themselves.
An ASX-listed property and investment group
Anonymised example: same content, one written, the other designed. People and AI both prefer the design.
Around 50 articles, strong in places, thin and dated in others. A pilot content and SEO audit made the case. The client commissioned a full revamp off the back of it.
The work: restructuring articles into scannable units that both readers and AI engines parse cleanly, schema guidelines, and expanding thin pages into substantial features. The capability was left behind in templates, prompts and systems the team can run themselves, no ongoing workshop required. I check in occasionally to see how they're tracking.
Australian Charities and Not-for-profits Commission (ACNC)
A hands-on session on plain English and editing for the comms and policy team, covering jargon, sentence structure, and how to edit for clarity without losing accuracy. Delivered on-site in Melbourne, despite me being Sydney based: workshops travel.
A leading Australian university
A team migrating 500 to 600 student-facing pages to new templates, driven by a real problem: a poor internal search experience meant students increasingly asked AI rather than typing keywords. A half-day workshop, customised to their own content, built a library of content design components to apply directly to the redesign. Result: better on-page clarity and more accurate search results.
I'm Grant Doyle. I've spent more than 25 years working with words, from journalism into digital content design, across government, financial services, health, transport, and higher education.
And I still do the work. The audits and rewrites I run for clients feed the workshops I teach, and the teaching sharpens the work.
The easiest place to start is a conversation about your content. Tell me what you're working on, a problem to fix or a skill to build, and I'll tell you what I see. No pitch, no obligation.